Supporting Remanufacturing — the backbone of the Circular Economy.

Who we are

David Fitzsimons, representing the UK's Centre for Remanufacturing and ReUse

David Fitzsimons

David is Managing Director at Oakdene Hollins and an alumnus of London Business School. He represents the UK's Centre for Remanufacturing and ReUse (CRR) at Ellen MacArthur Foundation CE100 meetings and has presented the results of the Horizon 2020 funded European Remanufacturing Network (ERN) project to audiences in Beijing, Shanghai, Paris, Grenoble, Brussels, Croatia and Lithuania.

David says "Recycling grew from 5% in the 1980's to 50% - let's see if we can do the same for remanufacturing. If we can…jobs and growth will be our measure of success."


Edward Sims, formerly a senior political advisor in the European Parliament

Edward Sims

Edward is a Senior Consultant at Oakdene Hollins, focusing on EU project and policy work. He brings with him significant experience and expertise in liaising with stakeholders from right across Europe, gained in his previous role as a senior political advisor in the European Parliament. He is an expert in EU policy analysis and in the drafting of EU policy recommendations and options. He is currently involved in the delivery of the Horizon 2020-funded European Remanufacturing Network (ERN) project, and was involved in the ERN remanufacturing market study. Edward is an excellent communicator, both in written briefing notes and in liaising with stakeholders. In addition to being a native English-speaker, he is fluent in French and has good German language skills. Edward has a BSc degree from the London School of Economics (LSE) and an MA degree from the College of Europe (Bruges).


Rachel Waugh, team leader for the Horizon 2020-funded European Remanufacturing Network project bid

Rachel Waugh

Rachel holds an Engineering PhD degree from the University of Cambridge and is one of the authors of "Sustainable Materials – with both eyes open" led by Dr Julian Allwood. It is a book recommended by Bill Gates in 2015 as one of his top five. Rachel has worked on market analysis projects for remanufacturing markets globally, from Scotland to Malaysia, and product analysis projects, such as electric vehicle batteries, and power systems. Rachel led the bid for the Horizon 2020-funded European Remanufacturing Network project (  remanufacturing.eu) and wants to see the network continue to build an evidence base for policy makers and business to use.


Rodney Copperbottom   [Produced by Jerry Davis et al., Blue Sky Studios]

Rodney Copperbottom [Produced by Jerry Davis et al., Blue Sky Studios]

Remanufacturing doesn’t have a champion. And it needs one.  Enter Rodney Copperbottom – a bright, energetic and appealing advocate for product life extension rather than inbuilt obsolescence; a character who passionately believes in resourceful re-engineering.  In choosing to raise Rodney’s profile we hope to catch the attention of those outside the remanufacturing sector, and that must be a good thing.  Because we all agree that the wider population needs to start listening to our advocacy.  But while our hero from the film Robots (2005) campaigned for a more sustainable alternative to the linear business model, time has moved on and his strategy needs an upgrade.  What if Blue Sky Studios decided to invest another $50 million dollars in making Robots 2?  We would be asking for Rodney to adopt easy upgrade design, robotic disassembly techniques and additive engineering.  That would be a sequel well worth watching…  

Robots (2005) is available from iTunes:   https://itunes.apple.com/gb/movie/robots/id270006549


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Circular economy and remanufactiuring in Europe